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RED Brand Media of Toronto, Canada specializes in informing brands on how best to use social media networks to build and promote their business online. We also focus on keeping up to-date with emerging social media platforms and trends. Our team is comprised of very talented writers, consultants, and designers who are passionate about their work. We continually network and interact on the internet to obtain the best social media knowledge for our clients so that we can transform their ideas into a reality.
We have the answers to:
- Social Media Training
- Brand Interaction, Monitoring, and Management
- Measurement & ROI
- Mobile & Location-based Marketing
We can help you with:
- Hiring a Social Media Specialist (if appropriate)
- Having someone from RBM speak at your event
- Traditional PR & Marketing
- Learning more about social media for personal reasons
As a business, it’s worth spending time internally to talk about social media and get feedback from as many people as possible who might be interested. For example, when you launch a new product, group people from Product Management, PR, Marketing and other areas. Then put together good, useful content for channels like Google+, SlideShare, YouTube, Twitter, Facebook, LinkedIn, and/or your blog. Without that teamwork, it is much harder to have any sort of meaningful social media presence. That internal effort is an ongoing project, because a company’s social media efforts need to include people from across the organization. Contact us and learn how we can help you organize and carry out your social media strategic plans. Click here to get started.
what the best social media strategy is for your brand. To be successful, at the end of the day your business will need to have mini bursts of social media campaigns combined with traditional marketing. The effects of the campaign will need to be monitored, tweaked, managed, and the results measured, and re-measured. RED Brand Media keeps pace with emerging social media platforms and trends – such as mobile and location-based marketing, and will help you adapt accordingly. Ultimately, the key to all the interaction on social media to drive the bottom line, and it starts with your website design: Do you know what percentage of people who visit your home page are converting to your desired call to action? Do you know how to track it, and which factors influence conversion rates? What about Twitter? Are you tracking the number of people who Re-tweet you, Reply to you, which Tweets are most effective, and most importantly, how many are heading over to your website and buying?
Social media platforms and networks are still emerging, transforming, and interconnecting. As Brian Solis, a social media giant says “…there’s more to social media than clever campaigns and rudimentary conversations. Talking isn’t the only thing that makes social media social. Just like adding Facebook, Twitter and other sharing buttons will not magically transform static content into sharable experiences. Listening, learning and adapting is where the real value of social media will show its true colors.”
RED Brand Media can help your brand with the listening, learning and adapting aspects of social media. Once free-handed with their Likes, Retweets, and Follows, consumers are becoming much more conservative and realistic. Therefore, your brand has to effectively listen to markets to make more informed decisions about how social media impacts your business and in turn customer experiences.
Check out Reviews of Toronto area businesses, and some of our clients. Interact with RED Brand Media’s CEO on Google+ here.
