A Quick Overview The New Facebook Pages


Facebook announced major changes yesterday to the design and functionality of its Pages, bringing them closer to individual user profiles in look and functionality. We’re excited about these updates, as they will improve the ability of our customers to connect with audiences. The changes impact the user experience visually, giving a more compelling look and feel to Pages; functionally, allowing brands and companies to operate more the way individual users do; but also by greatly increasing your ability to build richer application experiences using iFrames. In addition to having applications that perform better, brands will also have greater flexibility in the way they name them.The changes go into effect for all Facebook Pages on March 10, which gives you four weeks to preview the new format and switch over at any time before then.  Below is a map of the new features, followed by an additional summary of the changes:

1-Photo strip above the Wall (with most recent photos you posted or tagged)
2-Tabs move over to the left panel, in the form of a list (maximum of 6 above the fold)
3-Profile picture reduced from 200 x 600 pixels to 180 x 540
4-Blurb box that was below the Page picture moved to info tab
5-Pages can Like other Pages, not just favorite them
6-Featured Pages and Admins
7-Page category
8-Choice for Wall posts between “Everyone” and Page posts only
9-Mutual Friends and Interests section
10-Ability to interact on Facebook as your Page
11-Ability for admins to post and comment around the site under their Page’s alias
12-News feed of updates from Liked Pages
13-Pages can now feature iFrame tab applications
14-Email notifications when users post or comment

Important: You can preview the new layout but once you upgrade, there is no way to revert back to the old design.

Photo Strip Instead of Tabs Above the Wall
The replacement of tabs with the photo strip at the top adds a dynamic, colorful element that will significantly improve the look of the average Facebook Page. The photos are drawn from the most recent ones you posted to your Wall and those you tagged, but does not include photos posted by fans. Users can hide undesirable photos. The new left nav placement of tabs also allows for longer tab names.

Expanded Functionality For Fan Page Admins
By enabling Fan Page admins to comment in the name of the page itself and to interact with other Fan pages, Facebook has finally made it possible for brands to truly engage in tremendous interactive engine which powered its growth among individuals. Your power as a page administrator is increased in a number of other ways, including the ability to set filters on your Wall so that visitors see relevant posts first, and to view all the content and get notices whenever someone posts to your wall.

While many applications like Flash will now function better on your Page, Facebook’s restrictions require you to limit their functionality until a user interacts with it.

The new page update has a very powerful toggle in the right sidebar that allows you to surf Facebook as your personal profile or as your page.  That means that, like blog commenting, you can now leave comments all over Facebook that lead back to your business (page) instead of back to you.

Conversely, you can switch from page persona to personal and respond to comments on your page as yourself and not as the admin. That means you can put a human face on a business which is always a good thing.

This is also helpful if you have multiple people monitoring a page as it allows each one to comment personally instead of having it all lumped under one icon as it was before.

Other components of the upgrade include the removal of tabs. Now the navigation is in the left sidebar where you expect it to be and the overall design is more modern.

The one downside to the upgrade is the line of photos that now take up the top of a page. While photos may be the bread and butter of a personal profile, they’re less important on business pages but you’re stuck with themContact us with any further inquires.

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About RED Brand Media | Social Media Strategists - Toronto, Canada
RED Brand Media of Toronto, Canada specializes in helping brands use the right social media networks to build and promote their business online.

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