LinkedIn, 100 million members and counting… (via artvationmedia)


For LinkedIn, 100 million users comes with a caveat. As the company wrote in its S-1 filing for a public offering, “The number of our registered members is higher than the number of actual members, and a substantial majority of our page views are generated by a minority of our members… If the number of our actual members does not meet our expectations or we are unable to increase the breadth and frequency of our visiting members, then our business may not grow as fast as we expect, which will harm our operating and financial results and may cause our stock price to decline.”

So while 100 million users is an impressive milestone, the company admits that its active users are below this number. How much below, however, is unclear. According to comScore, LinkedIn saw 71.5 million unique visitors worldwide in February.

LinkedIn’s next closest competitor, French company Viadeo, opened up a US office in San Francisco, less than 40 miles away from LinkedIn’s headquarters. Little known Viadeo has more than 35 million members and is the market leader in Italy, Spain and, France. Viadeo became profitable in 2009 and is attempting to differentiate itself from LinkedIn by targeting business development as opposed to the job market, an now seems to be going after the US sector.

LinkedIn, 100 million members and counting… http://blog.linkedin.com/100million/ Today, LinkedIn reached a major milestone: 100 million professionals worldwide. We’re now growing at roughly one million new LinkedIn members every week, the equivalent of a professional joining the site at faster than one member per second. So, what does all this growth really mean? We’re making great progress toward our ultimate goal: to connect all of the world’s professionals to make them more productive a … Read More

via artvationmedia

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About RED Brand Media | Social Media Strategists - Toronto, Canada
RED Brand Media of Toronto, Canada specializes in helping brands use the right social media networks to build and promote their business online.

One Response to LinkedIn, 100 million members and counting… (via artvationmedia)

  1. graneymikel says:

    OMG! It’s like you understand my mind! You seem to know so much about this, just like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, besides that, this is great blog. A outstanding read. I’l

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