LinkedIn, 100 million members and counting… (via artvationmedia)
March 28, 2011 1 Comment
For LinkedIn, 100 million users comes with a caveat. As the company wrote in its S-1 filing for a public offering, “The number of our registered members is higher than the number of actual members, and a substantial majority of our page views are generated by a minority of our members… If the number of our actual members does not meet our expectations or we are unable to increase the breadth and frequency of our visiting members, then our business may not grow as fast as we expect, which will harm our operating and financial results and may cause our stock price to decline.”
So while 100 million users is an impressive milestone, the company admits that its active users are below this number. How much below, however, is unclear. According to comScore, LinkedIn saw 71.5 million unique visitors worldwide in February.
LinkedIn’s next closest competitor, French company Viadeo, opened up a US office in San Francisco, less than 40 miles away from LinkedIn’s headquarters. Little known Viadeo has more than 35 million members and is the market leader in Italy, Spain and, France. Viadeo became profitable in 2009 and is attempting to differentiate itself from LinkedIn by targeting business development as opposed to the job market, an now seems to be going after the US sector.