August 1, 2013 Leave a comment
A great video by the Cleveland Clinic reminding us all of what it is to be human.
"Say It With Social Media"
February 20, 2013 Leave a comment
August 14, 2012 Leave a comment
If you live in Toronto, and are looking for good food and eating adventures, in comes Yelp, and Zagat to the rescue. Do a search for your favorite Toronto restaurant on one or both of these apps (Zagat is not free however), or online, then head over to diningdatenight.com to see if you can save 30% off by pre-booking.
If you are a restauranteur, an alternative to Openmenu is Must Have Menus. You can create and manage menus quickly, easily, and affordably for print, web & Facebook. Check them both out and see which one is right for you. Creative, and adjustable menus have just gone primetime in the social media universe.
July 24, 2012 Leave a comment
Learn how to tweet shareable information, plan for a weekly content calendar, and give your business a unique voice.
Learn how to work with partners, highlight your handle in other marketing channels, and extend the reach of your message through Retweets.
July 3, 2012 Leave a comment
The best ways to measure what you do or don’t do in your SEO strategy: “Ranking is not important of itself, but is just a means to an end. The end results you are looking for includes influencing people to take action with regard to your brand.”
Originally posted on Snap!:
Search Engine Optimization is a process to establish your website’s visibility on popular search engines and also to improve quality traffic using organic results. SEO is not a magical trick to improve your website’s search engine visibility. Rather, it is a process that requires dedication and commitment to get better ROI.
If you are using search engine optimization as a key component of your marketing to maximize clicks to your site, you are probably aware that SEO is more expensive than ever. Therefore, you will want to analyze and adopt the best optimization techniques at affordable costs. This means measuring, monitoring and adjusting your SEO strategy.
With video results, image results, and social results are all blended together in the Search Engine Results Pages (SERPs), how can a ranking report really help you to judge the success of each strategy? For instance, rankings with clicks over 30 days for the phrase “Google plus local” from Google Webmaster Tools are shown below. But does this report tell you anything about which of your strategies worked and which didn’t?
|6 to 10||21|
|2nd page||< 10|
|3rd page+||< 10.|
Ranking is not important of itself, but is just a means to an end. The end results you are looking for includes influencing people to take action with regard to your brand, such as:
Google Analytics can help you measure success, if you segment your traffic using the built-in advanced segmenting reports in Google Analytics. First, segment on your “non-paid search traffic.”
Then compare your non-paid search traffic with another time period, for example, month-over-month, or, better, year-over-year to filter out seasonality.
Filter out as many of your branded phrases as possible. Anybody can rank for their company name (with various key phrases attached to it) and product names. Use the filter tool to get rid of all that branded stuff when you are in the “Search/Organic” area of Google Analytics. Like this:
This report is will provide a valuable snapshot of how you are doing overall for non-branded organic search.
You can also create a filter here to exclude branded phrases and you can also star phrases so you can easily come back to those.
This data shows you impressions and clicks in interesting ways. Since, you can’t compare search query data to another time period in Google Webmaster Tools, you’ll need to integrate it with Google Analytics data as shown below:
You can use the “Search Engine Optimization” data by linking your Webmaster Tools data into your Google Analytics data. The data is useful and special.
You can also use the explorer tool within this tool:
You can find this report by clicking on the three-circle icon on the right side of the screen after selecting “Queries” within the “Search Engine Optimization” section of Google Analytics.
You can break down this data in many visually informative ways. A “play” button lets you track your top key phrases dynamically according to average ranking, impressions, or clicks over a specific time period.
You should insert some goals into Google Analytics, such as how many people have filled out a form, or using events to track downloads of PDF files. To follow your goals from a segmented perspective, you can use the “Goal Flow” report:
Within the Goal Flow report, you can segment your traffic by non-paid search traffic and then you can look at that traffic by keyword, providing you a comparison in data from one period of time compared to another.
The big picture that executives want to know is: Is SEO working for us?
A simple high-level custom report can shows all organic visits, comparing one time period to another time period, and then show total goal completions and goal values. You want to give each type of goal a monetary value because not all goals are created equal. The report will look like this:
This report shows organic results across a wide array of search engines. This can show your CEO if your numbers are going up. This reflects the results of all the work you’ve done creating good keyword-rich content on your site.
If you would like that custom report for Google Analytics, click here.
Snap! principle of SEO measurement
Measure the results of what you do.
May 22, 2012 Leave a comment
Kodak, before its demise was on to something; a picture is worth a thousand words. People want to take and share engaging photos and video as evidenced by visual sites such as Tumblr, Instagram, and hot new video site Socialcam. Pinterest, the newest, hottest, and third most popular social media site behind Facebook and Twitter is a online scrapbook of feel good images shared with other people, with the ultimate goal of driving users back to the original website for more information. Pinterest currently refers more traffic to external sites than YouTube, Google+ and LinkedIn, combined. The more visually appealing the image is, the more curious the user will be about checking out the source. Users will also be curious about checking out the poster of the image, and that will be you and a variety of other people if the image is popular.
Pinterest does not officially say how many users it has, but according to comScore, the site had 18.7 million unique visitors in March 2012. Over 85% were women. This represents a great opportunity to sell to mom’s, and women who love fashion, cooking, make-up, re-decorating…the list is endless. Brands are still scrambling and trying to figure out the best way to sell on Pinterest. Better Homes and Gardens has 73 pin boards, where images can be posted, with titles such as “Pretty Patios and Porches” “Fun Front Doors” and “We Love Baking.” It has 47,854 people who follow all of the brand’s boards and about 350,000 who follow individual boards. Their social media analysis has concluded that a younger female demographic appears to be following them via Pinterest.
Interesting stuff, but these followers most likely will not buy their magazine, nor can they directly make a purchase from any of the visually appealing images. BH&G will not get advertisers swarming at their door unless they are able to mass sell on Pinterest with “Product Listings”. For individuals who are running a small business on Etzy, Cafepress, Zazzle, or their own ecommerce site product listings are a great way to sell items on Pinterest. After all, Pinterest users enthusiastically clip and share items they might want to buy.
For experienced Pinterest users who already have cultivated a following, here is how selling on Pinterest goes:
As it is right now, the Pinterest community is best suited for visually-appealing content which encompasses retail, lifestyle, food, home decor, design, publishers, and travel. As a brand, shift your social media strategy and figure out a way to to have what you do, make, create, and sell be more image led. Develop a visual social media strategy to blend with the current text that you have. Register your profiles on various visual social networks and continually illustrate your brand.