February 20, 2013 Leave a comment
These Tips For Using Social Media Sites Still Apply In 2013:
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- Not being on Pinterest either for personal use or for business awareness can be a mistake for certain brands. Pinterest ties in perfectly to all other social media platforms.
- Commonly overlooked when using Twitter; include not designing a page with a background reflecting your brand, providing a description of your page, or including a meaningful logo or photo. Getting on Twitter, but not interacting with your Followers several times a day, or only discussing your brand and not the industry. As well, following too many people who don’t follow you back, or who are not relevant to your industry. Finally, not culling your Followers who may simply be useless robots or spammers.
- Facebook mistakes include; failure to design a “brand page”. Not integrating the Twitter streams into Facebook, or vice versa, not keeping the Facebook Page up to date, and not allowing customer feedback.
- Google Plus is Google’s social platform that is an alternative to Facebook and Twitter. We’ve got some handy hints to help you out in using this effective and visible means to promote your brand. From quicker sharing options, better content curation, and smarter privacy setting, Google+ can reach the right audience for certain businesses.
- The most common mistake for businesses using social media is not having a plan. “I’m on Facebook!” is great, but what are you going to do there? “We’ve got 10,000 fans!” is also great, but what are you going to have them do? “We’ve got a blog!” is also fantastic, but does it have a strategic goal? Are you winning search results? Capturing leads? Monitoring what is being said about your brand online? If you don’t have a business purpose for these activities and are not measuring that success, then social media is just a hobby.
- Finally, ignoring the impact of customer reviews on such powerhouse social media review sites such as Twitter, Trip Advisor, and RateMD about your business or those of your competitors is a costly mistake no business can afford to make. Appeasing ticked off customers, and rewarding those who give you kudos, is free and makes for good business sense.