August 1, 2013 Leave a comment
A great video by the Cleveland Clinic reminding us all of what it is to be human.
"Say It With Social Media"
February 20, 2013 Leave a comment
August 14, 2012 Leave a comment
If you live in Toronto, and are looking for good food and eating adventures, in comes Yelp, and Zagat to the rescue. Do a search for your favorite Toronto restaurant on one or both of these apps (Zagat is not free however), or online, then head over to diningdatenight.com to see if you can save 30% off by pre-booking.
If you are a restauranteur, an alternative to Openmenu is Must Have Menus. You can create and manage menus quickly, easily, and affordably for print, web & Facebook. Check them both out and see which one is right for you. Creative, and adjustable menus have just gone primetime in the social media universe.
July 24, 2012 Leave a comment
Learn how to tweet shareable information, plan for a weekly content calendar, and give your business a unique voice.
Learn how to work with partners, highlight your handle in other marketing channels, and extend the reach of your message through Retweets.
July 3, 2012 Leave a comment
The best ways to measure what you do or don’t do in your SEO strategy: “Ranking is not important of itself, but is just a means to an end. The end results you are looking for includes influencing people to take action with regard to your brand.”
Originally posted on Snap!:
Search Engine Optimization is a process to establish your website’s visibility on popular search engines and also to improve quality traffic using organic results. SEO is not a magical trick to improve your website’s search engine visibility. Rather, it is a process that requires dedication and commitment to get better ROI.
If you are using search engine optimization as a key component of your marketing to maximize clicks to your site, you are probably aware that SEO is more expensive than ever. Therefore, you will want to analyze and adopt the best optimization techniques at affordable costs. This means measuring, monitoring and adjusting your SEO strategy.
With video results, image results, and social results are all blended together in…
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May 22, 2012 Leave a comment
Kodak, before its demise was on to something; a picture is worth a thousand words. People want to take and share engaging photos and video as evidenced by visual sites such as Tumblr, Instagram, and hot new video site Socialcam. Pinterest, the newest, hottest, and third most popular social media site behind Facebook and Twitter is a online scrapbook of feel good images shared with other people, with the ultimate goal of driving users back to the original website for more information. Pinterest currently refers more traffic to external sites than YouTube, Google+ and LinkedIn, combined. The more visually appealing the image is, the more curious the user will be about checking out the source. Users will also be curious about checking out the poster of the image, and that will be you and a variety of other people if the image is popular.
Pinterest does not officially say how many users it has, but according to comScore, the site had 18.7 million unique visitors in March 2012. Over 85% were women. This represents a great opportunity to sell to mom’s, and women who love fashion, cooking, make-up, re-decorating…the list is endless. Brands are still scrambling and trying to figure out the best way to sell on Pinterest. Better Homes and Gardens has 73 pin boards, where images can be posted, with titles such as “Pretty Patios and Porches” “Fun Front Doors” and “We Love Baking.” It has 47,854 people who follow all of the brand’s boards and about 350,000 who follow individual boards. Their social media analysis has concluded that a younger female demographic appears to be following them via Pinterest.
Interesting stuff, but these followers most likely will not buy their magazine, nor can they directly make a purchase from any of the visually appealing images. BH&G will not get advertisers swarming at their door unless they are able to mass sell on Pinterest with “Product Listings”. For individuals who are running a small business on Etzy, Cafepress, Zazzle, or their own ecommerce site product listings are a great way to sell items on Pinterest. After all, Pinterest users enthusiastically clip and share items they might want to buy.
For experienced Pinterest users who already have cultivated a following, here is how selling on Pinterest goes:
As it is right now, the Pinterest community is best suited for visually-appealing content which encompasses retail, lifestyle, food, home decor, design, publishers, and travel. As a brand, shift your social media strategy and figure out a way to to have what you do, make, create, and sell be more image led. Develop a visual social media strategy to blend with the current text that you have. Register your profiles on various visual social networks and continually illustrate your brand.
May 16, 2012 Leave a comment
A very good article on using Twitter for beginners. Most important – “Don’t randomly follow as many people as you can hoping for a followback. If someone checks your account and sees that you have 10 followers, you are following 423 and you have tweeted 5 times, you will look like a spammer. Nobody wants to follow a spammer…” We usually block such users. Another good article about using Twitter can be found here: http://www.learningconversations.co.uk/main/index.php/2012/04/30/twitter-do-s-and-don?blog=5
Originally posted on Socialite SOS - Social Media Management in Halifax West Yorkshire:
As an Independent retailer myself, I have personally witnessed how Twitter can add value to my business, both online and offline. People regularly come into the gallery and mention that they follow me on Twitter! I love it, it’s great to get customer feedback that advertising on Twitter really does work. It’s very rewarding.
In my recent conversations with other retailers, some are still a bit unsure what Twitter is all about:
“I just don’t get it”
“I don’t know what to do”
“I’m not very good at it”
“Nobody wants to know I’m having a pastrami sandwich for my dinner”
“It’s a waste of time, you post your product and then it’s halfway down the page before anyone sees it”
If you are new to Twitter, you might be familiar with the above thoughts and have had the similar conversations yourselves.
I can guarantee with an enormous degree…
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March 10, 2012 Leave a comment
THREE STEPS FOR DEVELOPING A SOCIAL MEDIA STRATEGY
Social media strategy involves more than brainstorming with a team. Cool ideas are great, and you should definitely check out the options on Facebook, but there are other components to a strategy meeting that can help to set you up for success. Here are a few basics to consider before you talk social media strategy:
Next, before the meeting, write a list about your audience. What other sites might they be visiting and what are their Twitter feeds, blogs, and other communication like? Take note of the comments on their sites, blogs, etc. What are they complaining about? What questions are they asking over and over?
Equipped with information you’re ready to have a conversation about what you should be offering online. Aim to “keep up with the Jones” by having the basics that your industry has online, and then surpass them by taking a look at what the brands with millions of dollars are doing.
December 8, 2011 Leave a comment
“Drop your categories, archives, and search box” to start with. Good idea.
Originally posted on bridge nine interactive:
1. Differentiate your blog from your competitors’.
“I wanted to make sure that my site looked drastically different,” Halpern says of his company’s site. “Most marketing blogs are running a magazine layout, so I went back to the traditional blog layout. Other marketing blogs are focused on the color red as their main color; I chose purple. Other blogs have really fancy…
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