37 Ways to Market Your Start-Up

Great ideas to inspire you to think differently when it comes to marketing your start-up.

37 Ways to Market Your Start-Up

Can you use Google?  Good.

I did a little digging on Google and found a bunch of ways to market your start-up. Here are 37 of my favorite tactics. I’ll be happy to expand on any of these and provide more detailed commentary in the comment section.

1. Trade mentions and tweets with other companies and thought leaders. Companies with a similar number of followers will be more willing to cross promote.

2. Share your startup on Betalist

3. Create a Crunchbase page

4. Respond to unanswered questions in your niche on Quora. Look for questions with a lot of people waiting for an answer.

5. Share your website on Startupli.st or Erlibird.com

6. Submit a free press release using a service like PRlog

7. Sign up for a service like Mention.com, respond to anyone that mentions your brand, one of your competitors, or asks a question about your space.

8. Launch a topic at Scoop.it and post your website into your topic page

9. Message meetup coordinators and ask for speaking gigs at local events.

10. Film your speaking gigs and share videos of your talks on your blog

11. Use tools like MajesticSEO to see who links to your competitors, outreach to those websites and ask for links.

12. Encourage social shares by using a service like Twilighter

13. Send personalized E-mails to your existing users, ask for referrals or their help promoting your company.

14. Create an infographic, share on free distribution sites like Visual.ly and Pinterest.

15. Write a post called “Our competitor vs Our Company” – This will attract search engine traffic looking for reviews of your competitor

16. Submit a presentation to Slideshare

17. Give away a free e-book, ask users to sign up to your newsletter to download it.

18. Create a “how-to” guide for something that is difficult in your industry.

19. Promote your company in your E-mail signature

20. Launch an E-mail newsletter using a free service like MailChimp.

21. Get your startup featured on existing newsletters such as Startupdigest

22. Submit your site to ProductHunt

23. Find what blogs appear in Google for your target keywords, leave relevant comments on those blogs.

24. Ask for feedback on Hackernews using their ShowHN forum

25. Teach a class on skillshare.com or generalassemb.ly about your industry or niche

26. Outreach to bloggers and influencers, invite them to share your content. If you mention them in your content, they’re more likely to share it.

27. Write guest posts on other blogs

28. If you’re a B2B startup, you can reach out directly to target customers on LinkedIn.

29. Contact school alumni on LinkedIn, leverage their advice and assistance

30. Pinpoint a young or new journalist at a big publication, offer them an exclusive on your content. Provide them with data that only you have access to. New journalists are hungry for connections and will be more willing to work with you.

31. Giveaway your product for free to Youtubers and review bloggers in exchange for promotion.

32. Start a drip E-mail marketing campaign

33. Create a deal on AppSumo

34. Invite your existing customers to provide feedback on the next version of your product. You can send them a survey or a WuFoo form to do this easily.

35. Determine what questions people in your niche are asking, create blog posts answering those questions

36. Run a free promotion or giveaway if users follow you on social media

37. Manually reach out to Twitter followers of similar companies in your space. If you don’t want to reach out, just follow them.



These Tips For Using Social Media Sites Still Apply In 2013:

(“Like” us on Facebook for more helpful tips)
  • Not being on Pinterest either for personal use or for business awareness can be a mistake for certain brands.  Pinterest ties in perfectly to all other social media platforms.
  • Commonly overlooked when using Twitter; include not designing a page with a background reflecting your brand, providing a description of your page, or including a meaningful logo or photo.  Getting on Twitter, but not interacting with your Followers several times a day, or only discussing your brand and not the industry.  As well, following too many people who don’t follow you back, or who are not relevant to your industry.  Finally, not culling your Followers who may simply be useless robots or spammers.
  • Facebook mistakes include; failure to design a “brand page”.  Not integrating the Twitter streams into Facebook, or vice versa, not keeping the Facebook Page up to date, and not allowing customer feedback.
  • Google Plus is Google’s social platform that is an alternative to  Facebook and Twitter. We’ve got some handy hints to help you out in using this effective and visible means to promote your brand. From quicker sharing options, better content curation, and smarter privacy setting, Google+ can reach the right audience for certain businesses.
  • The most common mistake for businesses using social media is not having a plan. “I’m on Facebook!” is great, but what are you going to do there? “We’ve got 10,000 fans!” is also great, but what are you going to have them do? “We’ve got a blog!” is also fantastic, but does it have a strategic goal? Are you winning search results? Capturing leads? Monitoring what is being said about your brand online?  If you don’t have a business purpose for these activities and are not measuring that success, then social media is just a hobby.
  • Finally, ignoring the impact of customer reviews on such powerhouse social media review sites such as TwitterTrip Advisor, and RateMD about your business or those of your competitors is a costly mistake no business can afford to make.  Appeasing ticked off customers, and rewarding those who give you kudos, is free and makes for good business sense.

Customers Are Going Mobile; Is Your Restaurant Ready?

Openmenu (not to be confused with OpenTable) did not take kindly to RED Brand Media using their information verbatim to market their idea for restaurant menus.  Their idea is an online platform wherein you can manage “a single menu which powers your entire online presence”.  So we have decided to re-write our article and include foodies who simply want to find a place to eat that has more than hamburger meat on their menu.

If you live in Toronto, and are looking for good food and eating adventures, in comes Yelp, and Zagat to the rescue.  Do a search for your favorite Toronto restaurant on one or both of these apps (Zagat is not free however), or online, then head over to diningdatenight.com to see if you can save 30% off by pre-booking.

If you are a restauranteur, an alternative to Openmenu is Must Have Menus.  You can create and manage menus quickly, easily, and affordably for print, web & Facebook.  Check them both out and see which one is right for you.  Creative, and adjustable menus have just gone primetime in the social media universe.

Are You Using Twitter For Business Effectively?

  • Understand how Twitter works so your business can actively and effectively join the conversation.

  • Engage your customers

    Learn how to tweet shareable information, plan for a weekly content calendar, and give your business a unique voice.

  • Grow your audience

    Learn how to work with partners, highlight your handle in other marketing channels, and extend the reach of your message through Retweets.

Go to Twitter for Business to learn more.  Download the guide to Twitter for Small Business hereImage.

The best ways to measure what you do or don’t do in your SEO strategy: “Ranking is not important of itself, but is just a means to an end. The end results you are looking for includes influencing people to take action with regard to your brand.”



Most of the information in this article first appeared in a July 2, 2012 article by Sage Lewis  on ClickZ.

Click here to find out more!

Why Measure the Effectiveness of Your SEO Strategy?

Search Engine Optimization is a process to establish your website’s visibility on popular search engines and also to improve quality traffic using organic results. SEO is not a magical trick to improve your website’s search engine visibility. Rather, it is a process that requires dedication and commitment to get better ROI.

If you are using search engine optimization as a key component of your marketing to maximize clicks to your site, you are probably aware that SEO is more expensive than ever.  Therefore, you will want to analyze and adopt the best optimization techniques at affordable costs. This means  measuring, monitoring and adjusting your SEO strategy.

Forget Ranking Reports

With video results, image results, and social results are all blended together in…

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Infographic: A crash course on LinkedIn to help just about everyone who is Linked-less

LinkedIn is the the world’s largest professional network with 161 million members worldwide.  Mashable has a recent guide (May 2012) to getting started on LinkedIn if you don’t have a profile, and especially if you are a recent college grad here

Meanwhile enjoy the infographic courtesy of mindflash.com.